An Assessment of Current Mobile Marketing Strategies and the Perceived Impact of 4G Data Sercives Within the UK

An Assessment of Current Mobile Marketing Strategies and the Perceived Impact of 4G Data Sercives Within the UK

By James Nichols & Joel Hillyard

  • Release Date : 2013-05-31
  • Genre : Marketing & Sales
  • FIle Size : 10.07 MB
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Description

An Assessment of Current Mobile Marketing Strategies and the Perceived Impact of 4G Data Sercives Within the UK My personal dissertation into Mobile Marketing and Consumer Acceptance within an evolving UK mobile market. 
This is the published version of my undergraduate dissertation (submitted 2013).

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